promotion is promoting your business website with anything
that will give you publicity. It's an ongoing day-in
& day-out affair... and a lot of work... but the
effort will pay off.
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Twice weekly updates on the latest on website promotion...
What's happening that will impact you... Free software...
New opportunities... New techniques...
exchange programs can help build your site traffic for free.
They are easy to use. Most just furnish some
HTML banner code to paste into you web page... in return
they put your banner on other sites.
thing you have to do is create a banner. You can
do this yourself with the graphic software in Step #3 Website
Design or... you can find sites that will build a banner
for you free. Here are a couple...
Animated Banner Maker
There are plenty of sites that will build a banner for you...
just search for free banners.
you have your banner... here are some excellent sites
that list and review the exchange programs.
banner exchange comparison
are literally thousands of sites where you can run free
classified ads. Although most (80% or more) of your
site traffic will come from the major search engines...
this is another way to get that little extra. But...
classifieds can be a real time consuming pain! You
will get lots of unwanted email... and you have to constantly
re-post your ads. That aside... you can get some rewarding
results... if you work at it.
of the real jobs is writing an ad that works. Take
the time to go out to some of the big classified sites and
read ads similar in content to what yours will be.
Notice that the ones that catch your eye use high impact
words and hard-sell the benefits. Write yours
the same... and again... copy!
will have no trouble finding the classified sites... just
search for classifieds. But to save some time here
are some sites that list classified links.
most classified ad sites your ad will appear at the top
of the category list when you first post it... but will
be pushed down each time a new ad is entered. If you
want to keep your ad at or near the top... you have to post
it everyday! One way to help this is to write your
ad in Notepad or any small text editor... and then cut &
paste it into the entry form. Or... there are some
for-pay services and software out there that will
post your ads to many sites simultaneously.
are much like the phone book yellow pages... where to find
what you are looking for. Most allow you to list your
business site free... then try to sell you additional service.
Here's a few...
Direct Internet Yellow Pages
World Email Directory
you find a website that could complement yours and visa-versa...
email the owner or webmaster and offer to swap links or
banners. Sometimes this works best if you take it
2nd step first... that is... put a link to their site on
your site... then email em' with praise for their site!
a mailing list. You can use the mailing list to alert
people to new products or features on your business website.
And... you can promote one business with the
mailing list from another. Advertise your mailing
list prominently on your website... and outline the benefits
of signing up.
your mailing list online... here's a list of sites you can
use for that...
ListBot! ListBot is a FREE service that will keep
your mailing list for you... allow you to email all or part
of your list easily... you can download your list for safe
keeping... and you can have several lists. Here's
how it will look on your site...
click on "Powered by ListBot" to find out more.
contests as a tool to build the mailing list. Put
a contest page on your site listing current contests
and sweepstakes for your visitor to enter... and an opportunity
to sign up for your contest mailing list for notification
of new contests. NOTE... this will only work if you
search the net and keep the contest page up to date.
LookSmart also has BeSeen... several excellent tools and
content for your site... chat room... guest book... credit
card service... and much more. Check it out...
another free news source from FreeRegister...
they offer several free options with good features.